Az-Ai’s mission is simple. Be kind to yourself and to the planet. We’re a contemporary fine jewellery brand, specialising in consciously sourced precious stones. Uncompromised quality founded in an ethical origin. Incorporating the voice of change into luxury is an ethos that rests at the premise of each design. To explain, we refer to the dual meaning of Az-Ai; at the root, strength, and when read more literally, the meaning of being ‘As I’. When understood together, Az-Ai describes the feelings of the ever-evolving individual; a person that finds strength in their capability to adapt to a changing world while remaining true to themselves. To be ‘As I’ is to be an individual uncompromised in your aesthetic requirement for luxury. Jewellery that is effervescent. Jewellery that will form part of a collection which is passed down from one generation to the next… We’re a female led company that has forged our brand through a simple ethos; the opportunity to immerse yourself within the world of luxury jewellery whilst acknowledging our responsibility to the world around us.